talkin’ about real sh*t.


CLIENT: Anna sTERLING
PROJECT: YOUTUBE CHANNEL AND bRAND DESIGN

Anna Sterling highlights not by powder, but by power through her voice. Her channel is an extension of her journalism career, discussing topics about POC controversies in media and beauty. Anna approached STUDIO DBJ to design her brand identity that would align with both the journalism industry and the beauty media industry.

 
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Knowing that Anna Sterling’s brand identity would overlapped with the journalism and beauty worlds—The moodboard serves more as visual touch-points to reference in design to help create a unique aesthetic for Anna.

 
Brand Concept Moodboard

Brand Concept Moodboard

Logo Design

Logo Design

Brand Elements: Channel Icon, Sub-Series Logo Lockup and Brand Font

Brand Elements: Channel Icon, Sub-Series Logo Lockup and Brand Font

Design Element Preview

Design Element Preview

Youtube Channel Banner Design

Youtube Channel Banner Design

Thumbnail Template Design

Thumbnail Template Design

 

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