building an identity for the real #Cydbeestans
Client: Cydnee Black
Project: Youtube channel branding
After going independent, Cydnee Black changed the direction of her Youtube Channel: To release videos that aligned more with her personal interests rather than appeal only to the beauty community.
STUDIO DBJ worked with Cydnee to develop a visual brand identity that resonated with her growth journey while still connecting with her established online personality. The brand identity created truly serves as her lighthouse to signal to her audience, the new homecoming to the Cydnee Black channel.
Because Cydnee Black had multiple versions of channel logo designs, STUDIO DBJ pulled inspiration from all of Cydnee’s existing logos to design a new brandmark that would mirrored the growth and refinement of her channel’s content.