need to pee?


CLIENT: ACLU OF SOUTHERN CALIFORNIA
PROJECT: SOCIAL MEDIA AWARENESS

ACLU SoCal approached STUDIO DBJ to design an Instagram story and digital assets to bring transgender awareness during the Coachella festival weekend. Because of Navi and Juice’s conflict at the festival in 2018, ACLU SoCal took upon themselves for transgender festival goers to be aware of their rights…especially when you’re waiting in line for a tinkle.

 
 
Capturing the Mood | Before starting the design, STUDIO DBJ and ACLU SoCAL curated a visual board to determine the direction of the project. This was a collaborative process.

Capturing the Mood | Before starting the design, STUDIO DBJ and ACLU SoCAL curated a visual board to determine the direction of the project. This was a collaborative process.

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Instastory Sequence 1

Instastory Sequence 1

Instastory Sequence 2

Instastory Sequence 2

Instastory Sequence 3

Instastory Sequence 3

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