Puncher Media
PUNCHY DESIGN THAT KICKS ASS
Brand Identity
Brand Development
Logo Design
Noted TV and film director Aaron Godfred started Puncher Media to be a go-to destination for kick-ass martial arts content for audiences interested in MMA, Brazilian Jiu-Jitsu, Krav Maga and more. Having explored many directions, STUDIO DBJ and Aaron worked together to refine, what would an obvious icon, to feel genuinely embodying Puncher Media—digital, gamer (in the spirit of competitiveness), active and appropriately masculine.
When Aaron approached Studio DBJ to create a brand identity, he wanted something that would immediately connect his online-base audience. Having explored many directions, Studio DBJ and Aaron worked together to refine an obvious icon to feel like it genuinely embodied Puncher Media: digital, competitive, active and appropriately masculine.