Giving your ultimate favorite cool girl even more street cred.


Digital Media / graphic design / motion graphics
Client: Soothingsista

Youtube Star SoothingSista is your ultimate favorite cool girl—no doubts about it. With a growing base of over 321k+ subscribers, Soothingsista, also known as Stephanie Villa, wanted to enhance the viewing experience for her audience that supported her. To fit the cool girl vibes, Jean works directly with Soothingsista to create exciting digital output through motion graphics and graphic design. Stylistically, the designs continuously evolve with Stephanie’s fashion trends to keep her ahead of the game.

 
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Instead of creating a visualboard for SoothingSista, STUDIO DBJ highlighted key ideas/inspirations through a mindmap. Because SoothingSista’s style will also reflect trends, STUDIO DBJ thought keeping “feel-goals” as the leading guide, instead of images would be best for the SoothingSista channel’s longevity.

 
Video Key Art (Thumbnail Design)

Video Key Art (Thumbnail Design)

Title Design (Video Intros)

Title Design (Video Intros)

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