WHAT HAPPENS WHEN VIEWING POWER GOES BEYOND THE SCREEN?
Project: 15 DAYS OF FOUNDATION CHARITY CAMPAIGN
Youtube Personality, Thataylaa (Taylor), captivated the YouTube world with her foundation journey to finding the best foundation for her textured skin. She mesmerized the internet again with her skin transformation from textured to clear & smooth skin. Through Thataylaa’s foundation journey, she started a series titled 15 Days of Foundation and partnered with Project Beauty Share to use her fans’ views to raise funds for non-profits across the states.
Thataylaa approached Jean to redesign the series’ opening title and selected merchandise. We used this opportunity to elevate Thataylaa’s brand aesthetic and better align the visuals to her brand tone.